Die Trying

Driving home from work today I was behind a car that had some kind of large musical symbol in the back window (a clef of some kind), I don't know because I am musically illiterate, anyway, I noticed that first. After awhile I noticed some small words at the top of the back window...so with a little effort I could see that it said "DIE TRYING". I pondered this while sitting at the red light and wondered if it was referring to music, or something else, and if so, what? or if it was more of a general statement about always trying to be better, perhaps we should all die trying to be better than are now? I guess I'll never know, but I do like the idea of always trying to be better.